Stock-Split Watch: 3 Supercharged Growth Stocks That Could Split Their Shares in 2024 (2024)

One of the more intriguing developments for investors in recent years has been the return to prominence of stock splits. This action is generally taken as the result of years of strong business performance, thereby causing a commensurate stock price increase. While stock splits don't change the inherent value of a company, the primary motive cited by companies who enact them is the desire to keep their shares affordable for less affluent investors.

A look back at the past couple of years highlights a number of investor-favorite companies that have conducted stock splits. These include:

  • Amazon: 20-for-1 split June 3, 2022

  • DexCom: 4-for-1 split June 10, 2022

  • Shopify: 10-for-1 split June 28, 2022

  • Alphabet: 20-for-1 split July 15, 2022

  • Tesla: 3-for-1 split Aug. 24, 2022

  • Palo Alto Networks: 3-for-1 split Sept. 13, 2022

  • Monster Beverage: 2-for-1 split March 27, 2023

  • Celsius Holdings: 3-for-1 split Nov. 15, 2023

Some believe the practice is unnecessary. But as this list illustrates, some of the world's preeminent businesses still think there's value in keeping their stock price within reach of the average investor.

The market recovery over the past year has pushed some stocks to within striking distance of new all-time highs, providing justification for a more reasonable stock price. While this is all conjecture on my part, here's my list of three stocks that could conduct stock splits in 2024.

Stock-Split Watch: 3 Supercharged Growth Stocks That Could Split Their Shares in 2024 (1)

1. Chipotle Mexican Grill

Even the worst economic conditions since 2008 couldn't dampen the desire for Chipotle Mexican Grill (NYSE: CMG). Going back to the beginning of 2022, the company generated positive comparable store sales that increased from mid-single digits to low double-digits in each and every quarter. Given the inflationary pressures that faced consumers, that's a remarkable achievement.

Most recently, third-quarter revenue grew more than 11% to $2.5 billion, while diluted earnings per share climbed 23% to $11.32. The results were fueled by strong restaurant-level operating margins and comparable sales that climbed 5%.

So, what drove this relentless growth? Chipotle's digital strategy is a big hit with customers -- its rewards program surpassed 35 million reward members in the first half of 2023. As a result, digital orders continue to grow faster than in-restaurant sales, representing 37% of the company's total food and beverage sales in Q3.

Another contributor has been the rousing success of Chipotlanes, drive-thrus dedicated to picking up prepaid mobile orders. Chipotle just opened its 600th Chipotlane location, as they fuel higher sales and boost profit margins.

Taken together, Chipotle's integrated growth strategy has paid off in droves, and its stock price sits just 1% off its all-time high of roughly $2,348 (as of Thursday's market close). Given its high and rising share price and consistently strong growth, I wouldn't be surprised if there's a stock split in Chipotle's future, which would mark its first split ever.

2. Booking Holdings

In many ways, 2023 was a record-setting year for travel. On the Sunday after Thanksgiving, nearly 3 million passengers cleared Transportation Security Administration (TSA) checkpoints, marking the busiest air travel day in U.S. history. Ticket sales for the year fell just short of a record, topping $95.3 billion, just shy of the $97.4 billion reported in 2019.

All that travel has been a boon to Booking Holdings (NASDAQ: BKNG), which set a number of records itself. In the third quarter, the company generated revenue that grew 21% to $7.3 billion, while earnings per share soared 66% to $69.80. CEO Glenn Fogel said, "We are pleased to report record quarterly room nights, gross bookings, revenue, and net income driven by a strong summer travel season."

What followed was a stampede of upgrades and price target increases by Wall Street, which drove the stock even higher. Mizuho recently raised its price target to a Street-high $4,250, implying potential gains of more than 20% compared to Thursday's closing price. The analyst cited increasing consumer confidence and slowing inflation as catalysts to drive future travel.

Travel growth is expected to moderate in 2024 after near-record growth this year, which would mark a return to historical norms. But growth is still expected to be robust. This all comes as Booking Holdings stock sits less than 1% off its all-time high, reached late last year. Its enviable financial performance has pushed the stock to about $3,529, a price that's ripe for a stock split.

3. MercadoLibre

MercadoLibre (NASDAQ: MELI) may not be a household name, unless you live in Latin America. The company boasts the leading e-commerce and fintech platform in the region. MercadoLibre continues to make inroads in an area with a population that's twice the size of the U.S., which has helped fuel its remarkable growth.

In the third quarter, MercadoLibre's net revenue climbed 69% to $3.8 billion, while earnings per share of $7.18 surged 179%. What makes this all the more impressive is that it was on top of a record-setting performance in 2022.

The company's integrated offerings represent a compelling value proposition. MercadoLibre has been compared to eBay, Amazon, Shopify, and PayPal. It's taken the best elements of each company and tweaked it to the Latin American marketplace.

Of special note is Mercado Pago, the company's digital payment system, which outgrew the company's e-commerce platform and is now a staple at a growing number of online merchants and brick-and-mortar retailers. In the third quarter, total payment volume of $47.3 billion grew 121% year over year in local currencies, while off-platform transactions grew even faster.

The company's resilient growth in the face of headwinds has buoyed its stock, which has nearly doubled since early 2023. The company boasts a share price of roughly $1,662 -- a price that's just begging for its first-ever stock split.

Stock-Split Watch: 3 Supercharged Growth Stocks That Could Split Their Shares in 2024 (2)

Value is what you get

Given the impressive growth and corresponding stock price gains of this trio, you'd be tempted to think they might have frothy valuations. But that simply isn't the case. Each stock trades at a forward price/earnings-to-growth ratio (PEG ratio) of less than 1, the standard for an underpriced stock.

Furthermore, each of these stocks has outperformed the broader market by a wide margin over the past five years. This consistent track record of growth helps illustrate why all three of these stocks are still buys.

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John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Danny Vena has positions in Alphabet, Amazon, Booking Holdings, Chipotle Mexican Grill, MercadoLibre, Monster Beverage, PayPal, Shopify, and Tesla and has the following options: long January 2024 $95 calls on PayPal. The Motley Fool has positions in and recommends Alphabet, Amazon, Booking Holdings, Celsius, Chipotle Mexican Grill, MercadoLibre, Monster Beverage, Palo Alto Networks, PayPal, Shopify, and Tesla. The Motley Fool recommends DexCom and eBay and recommends the following options: short January 2024 $45 calls on eBay and short March 2024 $67.50 calls on PayPal. The Motley Fool has a disclosure policy.

Stock-Split Watch: 3 Supercharged Growth Stocks That Could Split Their Shares in 2024 was originally published by The Motley Fool

As an expert and enthusiast, I don't have personal experiences or beliefs, but I can provide you with information on the concepts mentioned in the article you shared. Let's discuss each concept in turn:

Stock Splits

A stock split is a corporate action where a company divides its existing shares into multiple shares. The primary motive behind stock splits is to make the shares more affordable for investors. While stock splits don't change the inherent value of a company, they can lead to a commensurate increase in stock price due to increased demand from investors. The companies mentioned in the article, such as Amazon, DexCom, Shopify, Alphabet, Tesla, Palo Alto Networks, Monster Beverage, and Celsius Holdings, have conducted stock splits in recent years.

Chipotle Mexican Grill

Chipotle Mexican Grill (NYSE: CMG) is a popular fast-casual restaurant chain known for its Mexican-inspired cuisine. Despite challenging economic conditions, Chipotle has shown strong business performance. The company has consistently generated positive comparable store sales growth and has a successful digital strategy, including a rewards program and drive-thru locations called Chipotlanes. Chipotle's stock price is currently near its all-time high, which could potentially lead to a stock split in the future.

Booking Holdings

Booking Holdings (NASDAQ: BKNG) is a leading online travel company that operates various brands, including, Priceline, Agoda, and Kayak. The company has benefited from the rebound in travel after the COVID-19 pandemic, reporting record quarterly room nights, gross bookings, revenue, and net income. Wall Street analysts have raised their price targets for Booking Holdings, and the stock is currently trading near its all-time high. Given its strong financial performance and potential for future growth, a stock split could be a possibility.


MercadoLibre (NASDAQ: MELI) is a prominent e-commerce and fintech platform in Latin America. The company has experienced remarkable growth, with net revenue and earnings per share increasing significantly. MercadoLibre's integrated offerings, including its digital payment system called Mercado Pago, have contributed to its success. The company's stock price has nearly doubled since early 2023, making it a potential candidate for a stock split.

Valuations and Performance

The article mentions that despite the impressive growth and stock price gains of these companies, their valuations are not considered frothy. Each of the mentioned stocks trades at a forward price/earnings-to-growth ratio (PEG ratio) of less than 1, which is considered a standard for an underpriced stock. Additionally, these stocks have outperformed the broader market over the past five years.

Please note that the information provided is based on the article you shared, and it's always a good idea to conduct further research and consult with a financial advisor before making any investment decisions.

Let me know if there's anything else I can help with!

Stock-Split Watch: 3 Supercharged Growth Stocks That Could Split Their Shares in 2024 (2024)


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